San Luis Obispo Resorts

October 13, 2015


The Martin Resorts Team

Martin Resorts, a California hotel collection, is a family-owned organization on the vineyard covered Central Coast. One of the area’s top 20 employers, Martin Resorts is headquartered in San Luis Obispo (Oprah’s 2011 pick for “America’s Happiest City”). In 2015, the Pacific Coast Business Times honored Martin Resorts in their "50 Fastest-Growing Companies" for top revenue growth for companies that operate in Ventura, Santa Barbara and San Luis Obispo counties. Read all about the people who make this organization work - The Martin Resorts team.

Noreen R. Martin

Noreen Martin is the dynamic and energetic Chief Executive Officer of Martin Resorts, a family-owned organization on California’s vineyard covered Central Coast.

One of the area’s top 20 employers, Martin Resorts is headquartered in San Luis Obispo (Oprah’s 2011 pick for “America’s Happiest City”) where tourism fuels the local county economy. Martin Resorts was founded in 1998 by Noreen and her late husband, Tom Martin. As a widow with a young child, she drove her business to thrive as one of the top private, woman-owned employers in the county. Noreen Martin, with the support of her daughters, Laura Sherlock, Julie Martin and Meghan Martin, has succeeded in building a highly respected collection of boutique hotels that specialize in enhancing the experience of its guests while giving back to the community. From the relaxed seaside atmosphere of the Best Western Plus-Shore Cliff Lodge, to the luxurious oceanfront privacy of The Inn at the Cove, to the plush all-suite comfort of the Pismo and Avila Lighthouse Suites, to the authentic American wine country accommodations of the historic Paso Robles Inn, Martin’s meticulous attention to detail makes our collection of properties the envy of all Central California luxury accommodations.

In a county heavily dependent upon tourism, when Noreen became board president of Visit San Luis Obispo County, she rolled up her sleeves to help restructure the organization, make it exceedingly functional and establish one of the most successful events in the county, “Savor the Central Coast” in partnership with Sunset Magazine.

In May of 2012, Noreen was appointed as a Commissioner for Visit California, the official tourism board of California. In January of 2014, she took on a new role as Chief Fiscal Officer and is now bringing her expertise and passion for tourism to a state level.

In addition to her dedication within the tourism community, Noreen dedicates her time to many boards and organizations within the San Luis Obispo business community, including:

  • Economic Vitality Corporation Board Member
  • Economic Strategy Project Sponsor and Co-Chair
  • Cal Poly University Athletic Director’s Council Member
  • Cal Poly University President’s Local Economic Development Committee Member
  • Cal Poly University Recreation, Parks & Tourism Administration Advisory Council Member
  • Sunset Travel Awards Advisory Board Member and Judge of the Sunset Travel Awards 2015

Also active philanthropically, Noreen was appointed by the San Luis Obispo County Superior Court Judge to be a CASA Advocate. She is a past board member of Transitions Mental Health and a recipient of the 2009 Champions for Children Award. Noreen was also lauded for her efforts on behalf of the children of San Luis Obispo County in initiating and founding the Paso Robles Children’s Museum where she is an honorary chair.

Noreen lives in Shell Beach with her husband Christopher Hulburd, M.D., of Pacific Eye Surgeons. Her daughter Meghan is now attending UC Berkley. All are active in local community organizations with an emphasis on women, children and education.

Margaret Johnson

Margaret is the strength and creativity behind the operations of Martin Resorts, Inc. She is the acting liaison between the hotel managers and staff and has refined innovative management techniques while overseeing the management of five General Managers, five hotels and a steak house restaurant, implementing new and fresh looks to the hotels and maintaining their unique, boutique qualities.

Since joining Martin Resorts in 2003, Margaret has moved up in the company in various roles. Due to her vast knowledge of the hospitality industry in sales, project development, management and customer service, she was offered the Director of Operations position in the corporate office in the year of 2007. A year later, due to her continued excellence in these areas, she moved into the role of COO.

In addition, Margaret currently serves on the advisory board for TPRA (Travel Paso Robles Alliance), Vice Chair of Finance for the Paso Robles Chamber of Commerce Board of Directors and a member for the San Luis Obispo County Economic Forecast Committee. She consistently supports community service in the county, encouraging participation among staff members of the Martin Resorts hotels, and oversees the company’s “Adopt a Family” program every year throughout the holiday season.

Margaret resides in Paso Robles with her husband, Ken, Emergency Services Chief of Paso Robles, has three daughters and is a “Nana” to 4 beautiful grandchildren who keep her “happily” busy, but she always makes time to enjoy the outdoors and gardening.

Margaret proudly holds near and dear to her heart her 5 years of service in the United States Marine Corps.

Lori Keller

Lori Keller serves as the Vice President of Sales and Marketing for Martin Resorts and leads the revenue teams for the company’s five hotels and restaurant. She plays in integral role in the development and execution of sales, marketing, revenue management, and guest service training for the company. In addition, Keller is a member of the board of directors for the California Travel Association, Wine Coast Country, and the Pismo Beach Hospitality Association.

Keller joined Martin Resorts in 2013 and was named Martin Resorts Most Valuable Player for 2014. In addition, she has more than 20 years of experience in marketing within the hotel and travel industry. Prior to Martin Resorts, she served in senior marketing roles with two other California-based hotel companies, as well as six years in various regional marketing positions with Harrah’s Entertainment. Lori started her career in the advertising agency business.

Keller's education includes a Bachelor of Science degree in Journalism from Arizona State University. She lives by the beach in Morro Bay with her husband and enjoys exploring the central Coast of California.

Thomas Wood

Thomas Wood is the Director of Human Resources and Safety Risk Manager of Martin Resorts, Inc., a family-owned, highly reputable hotel company on the Central Coast of California.

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